Description
The initiative celebrates the tradition behind Jim Beam and uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Beam legacy. When viewed in person at Jim Beam’s flagship distillery in Clermont, Kentucky, the video reveals a dynamic 3-D illumination against a rackhouse which houses more than 24,000 barrels of aging whiskey.
This is the first time the spirits company is using projection mapping technology to create a fully immersive visitors experience.
This professional campaign titled 'Light up the holidays' was published in United States in December, 2015. It was created for the brand: Jim Beam, by ad agency: Geometry Global. This Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 8 years ago.
Credits
Advertising Agency: Geometry Global, USA
Creative Directors: Abi Kelly, Stu Thompson
Art Directors: Shawn Roberts, Tony Perez
Copywriter: Jacob Bofferding
Account Director: Courtney Stark
Event Production Director: Greg Walden
Senior Account Executive: Melanie Thompson
Account Executive: Ashlea Joslin
