This campaign was inspired by the fact that bourbon, America’s only native spirit, was born out of rebellion. Surly whisky distillers in Pennsylvania weren’t so keen on the taxes ole G.W. laid on them, so they rebelled. Those who weren’t taken prisoner fled to Kentucky, which at the time was the wild frontier.
This student campaign titled 'A Rebellious Spirit' was published in United States in July, 2017. It was created for the brand: Jim Beam, by ad school: Miami Ad School. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 6 years ago.
Advertising Agency: Miami Ad School, Miami, Florida, USA
Art Director: Deyanira Guerrero
Copywriter: Paul DeMontpellier