Adrian Tan is a Lighting Designer who brings theatrical plays to life. So we turned his business card into an interactive medium. The words “Lighting Designer” were broken down into unrecognisable shapes and printed on both sides of the cards. When the card is held against a light source, the words are revealed once again.
This professional campaign titled 'Light Card' was published in Singapore in February, 2014. It was created for the brand: Adrian Tan, by ad agency: GOVT. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: GOVT, Singapore
Creative Directors: Aaron Koh, Casey Loh
Art Director / Illustrator: Yasee Poh
Copywriter: Casey Loh