The GreenShoots Foundation

Life. Your Journey. Your Choices

Agency: Definition 6


Customer experience agency DEFINITION 6 (D6) created a vaccine awareness campaign for The GreenShoots Foundation, a nonpartisan organization dedicated to uplifting people across the social fabric of America. The campaign is urging Arkansans to “Please Consider Vaccination” as the State has one of the nation’s lowest full vaccination rates for Covid-19. D6 executed the integrated campaign entirely in-house, producing and distributing deliverables for TV, radio, OOH, digital, and social media.

The campaign marks the inaugural call-to-action for The GreenShoots Foundation, which was founded by Arkansas native and NYC-based financial services veteran Ted Huffman and his wife, Cheryl Huffman.

Media outlets across Arkansas are donating airtime to broadcast the campaign’s touching PSA about a father’s journey overcoming vaccine hesitancy.

This professional campaign titled 'Life. Your Journey. Your Choices' was published in United States in May, 2022. It was created for the brand: The GreenShoots Foundation, by ad agency: Definition 6. This Film medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted over 1 year ago.


Agency + Production: DEFINITION 6

SVP, Creative Director: Crystal Hall
SVP, Executive Producer: Nicholas Lucin
SVP, Post Production, Sr Editor: Chris Reinhart
VP, Creative Director: Noah Lerner
VP, Production: Andrea Allen
VP, Editorial: Anthony J. Cortese
VP, Operations: Andy Solomon
Sr. Creative Director: Tim Reilly
Creative Producer: Corey Nealon
VP, Sound: Dan O’Sullivan


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