Dogs Trust Ireland

Life Sentence

Agency: TBWA\Dublin

Year in, year out... puppy farms are a life sentence.


Ireland is the puppy farming capital of Europe. Every year thousands of dogs are consigned to a life sentence trapped in commercial sheds – and every year their puppies are bred, sold, and trafficked every year for huge profits... all because the current laws are too lenient to deter abusers. This year's Christmas campaign for Dogs Trust Ireland is looking to disrupt the endless cycle of cruelty by calling for harsher punishments for puppy farmers.

This professional campaign titled 'Life Sentence' was published in Ireland in November, 2022. It was created for the brand: Dogs Trust Ireland, by ad agency: TBWA\Dublin. This Digital and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago by Copywriter: Martin Corcoran of TBWA\Dublin.


Advertising Agency: TBWA\Dublin
Executive Creative Director: Des Creedon
Creative Director: Niall Staines
Head of Art: Paul Arthurs
Senior Copywriter: Martin Corcoran
Agency Producer: Adam Sherry
Assistant Producer: Zsofi Abel
Account Director: Kerrie Sweeney
Account Executive: Emma Ward
Strategy Director: Aleesha Tully
Strategic Planner: Hannah Brehens

Production Company: Bolt! by TBWA\Dublin
Director: Matthieu Chardon
Producer: Megan Brady
Production Assistant: Leah Byrne

Post Production Company: Raygun
Producer: Elaine Brennan O'Dwyer
Colourist: Sophia Tamborini
Online Artist: Michael Dowling
Sound Design: Steven Maher

Music Supervisor: John McCallion


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.