Translators Without Borders

Life or Death

Agency: TBWA


The Covid-19 pandemic is an issue facing the world at large and in times like these, it is of vital importance to make health advice more accessible in as many languages as possible. Translators Without Borders (TWB) is a non-profit organization that offers language and translation support for humanitarian emergencies. They have teamed up with creative agency TBWA\Dublin to help them launch a new campaign to raise needed funding.
The campaign consists of a series of short videos and static posts for Facebook, Instagram and Twitter. The creative plays on homophones, which are words that are spelled the same way in different languages, but have completely different meanings. Through colourful images, the campaign shows how easy it is to misinterpret a message and how important accurate translations are in a crisis, leading to the message behind the campaign that: “With Covid-19, accurate translations can mean life or death”.

This professional campaign titled 'Life or Death' was published in Ireland in July, 2020. It was created for the brand: Translators Without Borders, by ad agency: TBWA. This Digital medium campaign is related to the Professional Services and Public Interest industries and contains 7 media assets. It was submitted almost 4 years ago.


Advertising Agency: TBWA\Dublin, Ireland
CEO: Deirdre Waldron
Senior Art Director: Paul Arthurs
Copywriter: Martin Corcoran
Social Media & Content Specialist: Amy Tumelty
Senior Account Manager: Aoife McCarthy
Video Editor: Rupert Morris
Animator: Daniel Coss
Head of Fundraising and Communications: Sharda Sekaran / Translators Without Borders
Chief Technology Officer: Eric Paquin
Communications Senior Officer: Krissy Welle
Development Senior Officer: Rosie Marteau
Communications Officer: Danielle Moore


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