They say that life is a film, and it’s true – films have been made about almost everything around us. To promote Solaris shopping and entertainment center as the gold sponsor and main venue of the Black Nights Film Festival, or PÖFF, this was perfectly demonstrated: over 100 posters of different sizes all around the center marked a multitude of things which have been manifested in an actual film.
This professional campaign titled 'Life is a Film' was published in Estonia in November, 2016. It was created for the brand: Solaris, by ad agency: Newton. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted over 6 years ago.
Advertising Agency: Newton, Tallinn, Estonia
Creative Director: Madis Ots
Art Director: Kertu Piller
Designer: Anne Vahermaa
Copywriter: Anti Naulainen
Account Executive: Tiina Mikk