In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. With shrines and temples situated throughout these slums, we used their speaker system as a medium to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. Written, recited and recorded by monks, Life Chant has used an unconventional medium to educate people about dengue breeding.
This professional campaign titled 'Life Chant' was published in Sri Lanka in April, 2019. It was created for the brand: Colombo Municipal Council, by ad agency: Triad. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Triad, Colombo, Sri Lanka
Jt. Managing Director: Varuni Fernando
Executive Creative Advisor: Ruchi Sharma
Strategic Planning Director: Shehan Samarasinha
Art Director: Zeeshan Saligh
Copywriters: Shehan Samarasinha, Ruchi Sharma
Illustrator: Sushanthi Dissanayake
Photographer: Ravindra Laksiru
Account Manager: Sajith Adikari
Co-ordination: Triad Team
Audio production: Pasan Liyanage / Red Fox Productions
Video Production: 35KM Film & Documentary