10,000 women are victims of breast cancer in Ecuador, 3,000 of those cases end in death. This can change drastically by promoting the test to diagnose this type of cancer and beating time.
CEPREME Foundation created LIFE CARDS, a gift card that gives you the gift of life, through a preventive checkup for breast cancer. Giving one of these Life Cards gives you more time to your loved ones and you receive more time for yourself with them. Now, the gifts have a meaning: Life.
This professional campaign titled 'Life Cards' was published in Ecuador in March, 2021. It was created for the brand: Fundación Cepreme, by ad agency: Madison Agencia. This Direct medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 2 years ago.
Advertising Agency: Madison Agencia