Lien Foundation

Life Before Death

Agency: XM Asia


Site URL:
Life Before Death approaches the topic of Death with three socially engaging applications that help you celebrate Life. Create your last playlist, say something to those you care about and make a bucket list. Then see where your country ranks in the first-ever Quality of Death survey conducted by the Economist Intelligence Unit.

This professional campaign titled 'Life Before Death' was published in Singapore in July, 2010. It was created for the brand: Lien Foundation, by ad agency: XM Asia. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: XM Asia Pacific, Singapore
Executive Creative Director: David Brown
Senior Art Directors: Danny Lim, Cheng ShuYau
Interactive Designer: Joel Chua
Copywriters: Calista Teo, Remesh Panicker
Flash Programmers: Edalene Tay, Leon Ng, Chris Luo, Ong Hon Tat
Technical Developers: Chai Chok Fern, Lydia Tay
Voiceover Talent: Remesh Panicker
Production Manager: Candice Chong
Account Director: Gerard Lim
Additional credits: Qeren Communications, Lien Foundation

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