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Nestlé Ecuador

Libera tu cocodrilo / Unleash your crocodile

Agency: Publicis Groupe Ecuador

Description

We all have a crocodile inside us. That inner party animal that takes over when we stop caring about what others think and start doing whatever we want.

So Tango, Nestlé’s crunchy chocolate-covered biscuit, decided to unleash the beast.

With a wild mix of humor, music, and zero inhibitions, we turned our crocodile into the ultimate partner in crime for a generation that doesn’t wait for permission to steal the spotlight.

Unleash Your Crocodile = Libera tu cocodrilo.

Brought to life through a hybrid production in Ecuador: Film + VFX + AI.

This professional campaign titled 'Libera tu cocodrilo / Unleash your crocodile' was published in Ecuador in August, 2026. It was created for the brand: Nestlé Ecuador, by ad agency: Publicis Groupe Ecuador. This Content and Film media campaign is related to the Candy, Snacks and Food industries and contains 1 media asset. It was submitted about 2 hours ago.

Credits

Client: Nestlé Ecuador
VP Confectionery: Teodor Kamenov
Marketing Excellence Manager: Eduardo Jaramillo
Consumer Marketing Manager: Natalia Portilla
Brand Activator: Eduardo Silva

Creative Agency: Publicis Groupe Ecuador
CEO: César Bettencourt
Client Lead: Andrés Navas

Executive Creative Director: Javier Maldonado

Creative Director: Felipe Martínez
Art Director: Gabriela Balladares
Content Studio Lead: Daniel De la Torre
Strategy Lead: Huber Duque
Account Executive: Alejandra Segovia
Head of Production: Valentina Arria
Production Company: Levector

Rochie Chocolates

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