For many years, Sprite Morocco has chosen the extreme sports to promote his vision and the moroccan tagline "Li Fbalek Dialek" means "do anything that comes to your mind". On october 2011, Sprite launched the first interactive video in Morocco with this Youtube experience. In this viral video, your friends are waiting for you at the beach and you must join them as quickly as possible. Moroccan agency Fortune Promoseven invites the viewers to put themselves in the hero's shoes and choose any item they want by clicking on it and trigger the next video to pursue the run.
This professional campaign titled 'Li Fbalek Dialek' was published in Morocco in October, 2011. It was created for the brand: Sprite, by ad agency: FP7. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Fortune Promoseven, Casablanca, Morocco
Creative Director: Mehdi Saqi