Let Siblings Be Siblings

Agency: TinyTall


Captive inbreeding among animals creates great damage to their mental and physical health. It is a major cause of "Inbreeding Depression" which leads to other complexities. Raksha Bandhan is a festival celebrating Siblings and the brother~sister relationship, in India. Rakhee – a handmade decorative thread or metal bracelet is tied on the brother’s wrist by sisters during the festival. This campaign aims to integrate Raksha Bandhan & the Captive Inbreeding issue.

This professional campaign titled 'Let Siblings Be Siblings' was published in India in August, 2019. It was created by ad agency: TinyTall. This Digital medium campaign is related to the Agency Self-Promo industry and contains 3 media assets. It was submitted over 2 years ago.


Advertising Agency: TinyTall Creative, Chennai, India
Project Head: Jason Selwin
Copywriter: Balu. S, Manasi V
Graphic Designer: M. Anandharaj
Visualizer: Manasi V
Art Director: Srinivasan R
Associate Creative Director: Irfan Ahamed H
Creative Director: W.P. Sudarshan
Managing Director: Muthu M



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