ADVERTISING

Chandamama

Let's Start Reading Again

School: VIVA Institute of Applied Art

Description

This was a project I did in my final year of college that will always be close to my heart. Having grown up listening to the stories from Chandamama from my maternal grandmother, storybooks and comic books were always close to my heart. Stories with inspiring morals and entertaining jokes and puzzles, it was here where my love for reading began. Started in 1947, Chandamama started as a small comic and story book, originally published in Tamil and Telugu, and now exists in over 15 Indian languages. Chandamama ran successfully for more than 70 years until finally its parent company went bankrupt in 2016, and now has many readers wanting for more. This, coupled with the fact that most young readers don’t even know the pleasure of reading an actual book is what made me want to work on this campaign, illustrated as a comic strip.

This student campaign titled 'Let's Start Reading Again' was published in India in March, 2019. It was created for the brand: Chandamama, by ad school: VIVA Institute of Applied Art. This Print medium campaign is related to the Education industry and contains 8 media assets. It was submitted almost 3 years ago.

Credits

Advertising School: Viva Institute of Applied Art, Mumbai, India

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