ADVERTISING

TaxAct

Let’s Get Them Over With

Agency: Fallon

Description

This year, the campaign is all about TaxAct's live expert help offering, Xpert Assist®, which includes a team of real tax experts who can provide personalized advice.

The campaign includes video and audio assets that will run nationwide across TV, Streaming, Audio, and Social and will roll out in full over the coming weeks. Both creative and media were led by Fallon.

Fallon and TaxAct are united by America's shared opinion that filing taxes isn’t anyone’s favorite pastime. That’s why TaxAct is here to remind you that while it’s not the most fun time of the year, TaxAct's easy-to-use software can make it as quick and painless as possible. The campaign strikes a balance between transparency and familiarity, all without taking itself too seriously. Getting your taxes over with should feel like a sigh of relief, not just another chore.

"We’re excited to continue working with Fallon to highlight the shared truth that no one likes taxes," says Mike Wolfe, Vice President of Brand Marketing for TaxAct. “We are evolving our product and expanding our live expert help offerings to continue to better help tax filers get their taxes done, so they can focus on other things.”

Justin Miller, Creative Director at Fallon, shares, “Most people agree that filing taxes is a hassle. So instead of trying to distract from the annual dread, we owned it. And to break through in an already cluttered category, we have a hilariously relatable voice-over that perfectly embodies our frank messaging alongside a simple but ownable visual approach.“

This professional campaign titled 'Let’s Get Them Over With' was published in United States in January, 2025. It was created for the brand: TaxAct, by ad agency: Fallon. This Integrated medium campaign is related to the Finance and Professional Services industries and contains 4 media assets. It was submitted 26 days ago.

Credits

CLIENT: TaxAct
PROJECT NAME: Let’s Get Them Over With.
CONTENT TYPE: Streaming audio, social, broadcast

Fallon
CEO: Nikki Baker
CCO: Leslie Shaffer
Group Creative Director: Joe Johnson
Creative Director: Justin Miller
Art Director: Sally Franckowiak
Copywriter: Jamie Rome
Senior Account Director: Sherry Cao
Account Supervisor: Marissa Braaten
Associate Director, Program Management: Sarah Aicklen
Program Manager: Alyssa Morales
Chief Strategy Officer: Kara Buckner
Group Planning Director: Adam Chorney
Senior Strategist: Annaliese Phidd
Business Affairs: Brendan Lawrence
Traffic Manager: Heather Lundgren
Traffic Manager: Megan Marsolek
Head of Production: Erin Simle
Producer: Alex Roundtree

PRODUCTION COMPANY
Production Company: PXP
Director: Chelsea Kyle
DP: Nick Perron Siegel
Executive Producers: Nicole Cosgrove, William Miller
Bidding Producer: Nicole Cosgrove
Line Producer: William Miller

EDITORIAL
Company: PXP
Editor: Stephen Noll
Post Producer: Amanda Tibbits
Post Executive Producer: Amanda Tibbits

VFX
Company: PXP
Creative Director: Pete Olson
Flame Lead: Pete Olson
Post Producer: Amanda Tibbits

COLOR
Color Company: PXP
Senior Colorist: Adolfo Martinelli
Color Producer: Amanda Tibbits

MUSIC
Artists: New Math
Song: “Bring Me Your Tired”

MIX
Mix Company: Harbor
Senior Sound Mixer: Glen Landrum
Senior Producer, Commercial Sound: Lauren Boyle

ADVERTISING

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