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FamilyAlbum

Family-Oriented

Agency: Familiar Creatures

Description

The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers.

To help break into the U.S. market, the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the region.

Focused on appealing to anyone who wants an easy, private, and efficient way to share photos of important life moments with loved ones, the app is designed to make life easier year-round and especially around the holiday season.

Running on socials now, the relatable 30-second hero spot targets modern families and emphasizes the app’s ability to simplify the sharing of precious memories.

The spot portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.

The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.

The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.

Familiar Creatures harnessed the emotional pull of significant life events – such as starting a family or gathering for holidays – to emphasize FamilyAlbum’s role in strengthening connections in our modern digital age.

This professional campaign titled 'Family-Oriented' was published in United States in January, 2025. It was created for the brand: FamilyAlbum, by ad agency: Familiar Creatures. This Integrated medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 27 days ago.

Credits

Agency: Familiar Creatures
Creative Directors/ Cofounders: Dustin Artz & Justin Bajan
Art Director: Sarah Carr
Copywriter: Justin Bajan
Account: Justin Bajan
Project Manager: Hana Ballout
Producer: Dustin Artz
Director: Jordan Roderick
Production Company: SpangTV
Executive Producer/Founder: Melanie Cox
Line Producer: Kaitlin Scates
Executive Post Producer: Maggie Melton

Music:
Editorial: SpangTV
Editor: Woody Chapman
Colorist: David Muessig
Mix and Sound Design: Joe Basile
Animation: Dave Koss
Finishing: SpangTV

FamilyAlbum:
User Growth Group Manager, FamilyAlbum Marketing Division MIXI, Inc.: Yuko Shiraiwa
Global Creative Team Leader, FamilyAlbum Marketing Division MIXI, Inc.: Megan Dick

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