Nestle India Times of India

Let's Eat Into The Past


We dived deep into ancient Indian scriptures and discovered the texts of the past has clearly mentioned that eating good food is like a culture which must be passed on for generations. It correlates 5 basic elements of the universe with the art of eating good food. Hence, good food habit is not only necessary for nutrition but it also creates a cosmic connection to the great universe. Ancient India’s Vedic tradition of eating integrates the five elements of nature with the five elements of the body. A micro-cosmic representation of a macro-cosmic universe.

This professional campaign titled 'Let's Eat Into The Past' was published in India in May, 2018. It was created for the brands: Nestle India and Times of India, . This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 5 years ago by Senior Copywriter: Preetha Basu of SoS Ideas.


Advertising Agency: SoS Ideas, Kolkata, India
Art Director: Siddhartha Sankar Ray
Copy Writer: Preetha Basu
Execuite Creative Director: Souvik Misra
Execuite Creative Director: Soubhik Payra

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