30 Seconds

Let's Clean Things Up

Agency: Connecting Plots


There’s nothing quite as satisfying as seeing something cleaned right before your eyes. That’s the simple insight behind our new creative platform for 30 SECONDS.

‘Let’s Clean Things Up’ champions the satisfaction of seeing a specialist cleaner at work, bringing a fun and unashamedly Aussie spin to an otherwise low-interest category.

30 SECONDS, the category leader in outdoor cleaning products with a strong footprint in hardware retailers, is looking to unlock growth and cement themselves as the go-to outdoor cleaner in the minds of Aussie and Kiwi consumers.

At the heart of the launch campaign are two stubby-wearing, potty-mouthed garden gnomes Gneil and Gnoelene who are on a mission to help Aussies and Kiwi’s keep their homes satisfyingly clean with 30 SECONDS.

The potty-mouthed tone of voice of Gneil and Gnoelene act as a cohesive branding device throughout the 30 SECONDS brand and customer experience ranging from video, OOH, radio, social, digital and website through to in-store activations, sales collateral and internal communications.

This professional campaign titled 'Let's Clean Things Up' was published in Australia in March, 2023. It was created for the brand: 30 Seconds, by ad agency: Connecting Plots. This Audio, Digital, and OOH Outdoor media campaign is related to the House, Garden and Household Products industries and contains 6 media assets. It was submitted about 1 year ago by EA & Communications Manager: Danielle Taylor of Connecting Plots.


Client: 30 SECONDS
Chief Executive Officer: James Pearson
Marketing Manager: Nicole Oliver

Creative Agency: Connecting Plots
Creative Partner: David Jansen
Creative Director: Chris Johnson
Art Director: Jonti Groth
Integrated Strategy & Planning Partner: Tim Collier
Group Account Director: Kate Bradfield
Account Director: Rosa Trinh Thu Raz
Senior Integrated Producer: Bonnie Ledsam
Design Director: Joe Davies-Griffith
Senior Designer: Kubi Vasak
Senior Motion Graphic Designer: Vic Rodriguez
Motion Graphic Designer: Gerry Buzzo
CEO: Tom Phillips

Media Agency: Co.gency
Managing Partner: James Currah
Managing Partner: Scott Stephenson
Head of Digital: Davin Marcello
Senior Digital Account Manager: Rebecca Murdoch
Media Coordinator: Charlotte Erby


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