Description
Betclic has been the main sponsor of Liga Portugal for the past three seasons. For the 2026/27 season, under the concept “In the Name of Football, Let’s All Play,” we launched a humorous film starring Luana do Bem, a Portuguese comedian known for her love of football.
In the film, Luana drives a tractor across the country, laying down football pitches wherever she goes — including in the Portuguese city of Ovar, whose name happens to sound almost exactly like VAR.
This professional campaign titled 'Let's All Play' was published in Portugal in August, 2026. It was created for the brands: Betclic, Liga Portugal, and LP Betclic, by ad agency: Dentsu Creative Portugal. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Executive Creative Director: Ivo Purvis
Copywriter: Nuno Leal
Art Director: Pedro Martoli
Account: Ana Marta Duarte
Producer: Martim Lemos
Managing Director: Patrick Stilwell
Client: Ricardo Malaquias, Miguel Domingues, Ana Rita Inácio
Production Company: Krypton Films
Director: Fred Oliveira
Post-production: La Huella FX
Sound Studio: Som de Lisboa
