Lemons

Expedia’s new campaign under the new Made to Travel positioning, which launched last week in the U.S. and will launch on 16 May in the UK and Germany, takes the audience on a kaleidoscopic and evocative journey, while reminding them of the unique benefits of traveling with Expedia.

With an inspiring voiceover courtesy of global traveler and actor Ewan McGregor, each of the three films focuses on a recurring visual motif that connects different places, moments and emotions, as people experience them.

In the launch spot ‘Lemons’, we watch a montage of travel moments pass by – a huge jar of preserved lemons, their bright yellow hues lighting up a shadowy bazaar; a dapper “sapeur” dancing in his lemon-festooned print suit, a family tussling with their slice of lemon-shaped kite at the beach - while Ewan’s voice over reminds us that, no matter what they want to experience, Expedia members save more on their travels.

Two further 30 sec spots ‘Bubbles’ and ‘Sand’ will follow, both continuing the leitmotif.