ADVERTISING

Cruzan

Legendary Rum of St. Croix, Tide, Legendary Rum of St. Cr...

Agency: Fallon

Description

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

This professional campaign titled 'Legendary Rum of St. Croix, Tide, Legendary Rum of St. Cr...' was published in United States in July, 2009. It was created for the brand: Cruzan, by ad agency: Fallon. This Print medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted almost 15 years ago.

Credits

Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.