Description
In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.
This professional campaign titled 'Legendary Rum of St. Croix, Sunset' was published in United States in July, 2009. It was created for the brand: Cruzan, by ad agency: Fallon. This Print medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted about 15 years ago.
Credits
Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
