Description
With stars like Lucy Bronze and Jill Scott leading the charge, the campaign from Fresh Base Productions blends grassroots energy with global ambition—spotlighting the next generation of female footballers and the everyday places where legacies begin
Sports Direct, a leading international retailer of sports and fitness footwear, clothing, and equipment has launched its 2025 summer campaign, 'Legacy Starts Here', featuring some of football’s biggest stars and legends, including Lucy Bronze, Grace Clinton, Guro Reiten, Sandy Baltimore, and Jill Scott.
David Clark, chief customer officer of Frasers Group said, 'Legacy Starts Here’ captures the energy, ambition and unstoppable drive of women competing in football today. With support from legendary players, and our global brand partners, our Summer 25 campaign fuels the momentum - all while empowering female athletes and inspiring the next generation.”
Sports Direct has united football icons to showcase the infectious excitement sweeping through the nation as England’s Lionesses strive to cement their legacy through a second successive European victory. ‘Legacy Starts Here’ celebrates the unifying power of international football, showing how the love of the game brings together fans of all ages and backgrounds to rally behind their country.
This professional campaign titled 'Legacy Starts Here' was published in United Kingdom in July, 2025. It was created for the brand: Sports Direct, by ad agency: Fresh Base Productions. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 7 days ago.
