Agency: Ogilvy


More than ten years ago Dove started a groundbreaking conversation about real beauty in an effort to create a world where beauty is a source of confidence, not anxiety. The global beauty brand believes that everyone can make a positive impact on a girl's self-esteem; in fact, Dove research has shown that when girls have a positive role model, they are less likely to let anxieties about their looks hold them back. Legacy spotlights how women can pass down positive feelings of beauty to a girl in their life, just in time for the 5th Annual Dove Self-Esteem Weekend taking place at the United Nations Oct. 9 – 12.

This professional campaign titled 'Legacy' was published in United Kingdom in September, 2014. It was created for the brand: Dove, by ad agency: Ogilvy. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: Ogilvy Paris / London
Executive Creative Director: Andre Laurentino, Maureen Shirreff, Chris Garbutt, Baptiste Clinet
Creative director: Ginevra Capece
Senior Copywriter: Maureen McCabe
Senior Art director: Lisa McLeod
Copywriter: Andrew Mellen
Art director: Bruna Gonzalez
Producers: Coralie Cupillard, Bonny Anoman
Production: Webber Represents
Director: Venetia Dearden
Music: Apollo
Agency supervisors: Stephane Orhan, Maria Gloria Moya, Kate Waugh, Felicity Green, Sophie Gorman, Nadia Lasfar



Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.