Agency: proof.


we wanted to communicate our Lidl’s own brand of chewing gum JETgum on the International Fresh Breath Day.
problem: we need to promote Lidl’s own gum brand - JETgum.
insight: fresh breath lovers leave out their garlic and onion when eating out.
idea: showcase the leftover vegetables on the plate.
execution: we created a series of two visuals with onion leftovers using the Lidl colors and elements that remind of its logo. each contained a simple message – next time bring JETgum. the campaign included a custom-made Lidl Plus coupon so anyone who buys garlic 250 g, scans Lidl Plus - gets a 25% discount for a pack of JETgum.

This professional campaign titled 'leftovers' was published on August 06, 2023. It was created for the brand: Lidl, by ad agency: proof.. This Print medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 8 months ago by creative director: Angel Iskrev of proof..

Allentown Fair
Bombay Sapphire


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.