leftovers

we wanted to communicate our Lidl’s own brand of chewing gum JETgum on the International Fresh Breath Day.
problem: we need to promote Lidl’s own gum brand - JETgum.
insight: fresh breath lovers leave out their garlic and onion when eating out.
idea: showcase the leftover vegetables on the plate.
execution: we created a series of two visuals with onion leftovers using the Lidl colors and elements that remind of its logo. each contained a simple message – next time bring JETgum. the campaign included a custom-made Lidl Plus coupon so anyone who buys garlic 250 g, scans Lidl Plus - gets a 25% discount for a pack of JETgum.