ADVERTISING

Ster-Kinekor

Leave Yourself at The Door

Agency: AHEAD MARKETING SERVICES

Description

SterKinekor's Big Screen Magic: "Transformers “

Introduction

Prepare to take your seat for a mind blowing, heart stopping, cinematic event that embodies SterKinekor's promise of "Great moments at their greatest." This isn't just a commercial—it's an invitation into a transformative world where moviegoers live the films they love. Stepping out as superheroes and then returning, refreshed and invigorated, as themselves. Buckle up for a rollercoaster of cinematic reality bending!

Capturing the essence of transformative movie experiences, our camera never stops. From sweeping pans to dramatic zoom ins, we're channeling blockbuster vibes all the way. Our characters don't just watch movies, they become the movies. And the magic? It's not just on the screen—it's in their very beings.

Drawing our primary inspiration from the grandeur of blockbuster films, we aim to recreate that largerthanlife visual spectacle. Dynamic, high contrast lighting will amplify SterKinekor's iconic blues, while constant camera movement captures the emotional nuances, all framed meticulously to serve the narrative. The color grade will focus on lush blues, deep blacks, and radiant skin tones, ensuring every shot feels like a moment from a blockbuster movie.

In this SterKinekor commercial, we aim to vividly portray the transformative power of cinema, encapsulating the idea of "leaving oneself at the door." Through visuals and sounds inspired by blockbuster movies, we will follow a middleaged couple as they transform into their superhero alter egos and back. The commercial will serve as a compelling reminder that a SterKinekor experience is not just a movie, but an escape into the extraordinary, perfectly embodying the brand's message: "Great moments at their greatest."

This professional campaign titled 'Leave Yourself at The Door' was published in South Africa in December, 2023. It was created for the brand: Ster-Kinekor, by ad agency: AHEAD MARKETING SERVICES. This Film medium campaign is related to the Movies industry and contains 1 media asset. It was submitted 4 months ago by Director: Directed by Mark Stry of The Star Film Co.

Credits

CLIENT STER-KINEKOR
Lynne Wylie
Lola Gallant
Lyle Pascoe

AGENCY AHEAD MARKETING SERVICES
Brad Knowles
Janet de Kretser
Anthea Weber
Gina King

PRODUCTION COMPANY STAR FILMS CO
Director Mark Strydom 'Markstry'
Executive Producers Adam Thal
Executive Producers Saskia Rosenberg - Haak
Producer Sue Mills

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