Description
When people get hurt practicing outdoor sports, they often leave behind trash that hurts nature: plasters that don’t rot for years. Meanwhile, Hansaplast has introduced a range of eco-friendly plasters made from naturally derived fibres which can help to minimize this problem. We created images that show people doing sports with high chances of injuries. Hikers on a path, rock climbers traversing a rift, and surfers riding a wave. From above, their traces look like scars with stitches. This illustrates the bigger consequences of leaving trash if you get hurt in nature.
This professional campaign titled 'Leave less scars in nature. ' was published in Germany in December, 2022. It was created for the brand: Hansaplast, by ad agency: thjnk. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted 6 months ago by Creative Director: Dimitrios Arampatzioglou of thjnk munich.
Credits
Advertising Agency: thjnk Munich, Germany
3D and creative retouch: Notan Studio.
CCO: Armin Jochum
Managing Director Creation: Hans-Peter Sporer
Managing Director Account: Thomas Canzar
Creative Director Art: Marie Legat, Dimitrios Arampatzioglou
Creative Director Copy: Ludwig Rist
Senior Art Director: Daniel Machauer, Rafa Angulo
Copywriter: Daniel Höllinger
Junior Copywriter: Luis Groitl
Account Manager: Lea Wahlhäuser, Anna Moesta
