Taking existing pedestrian walking signs and adding a little surprise to slightly shift the message
Playfully reminding dog owners to always leash their four-legged friends in public spaces
Description
Hanson Dodge (HD) is a dog-friendly/dog-encouraged agency located in Milwaukee's Historic Third Ward. Building on this love of our pets, and as part of our involvement with the community, HD came up with an idea to playfully remind dog owners to always leash their four-legged friends in public spaces. We took existing pedestrian walking signs and added a little surprise to slightly shift the message. The signs have been installed in various dog-friendly locations throughout the Historic Third Ward. Each one includes a QR code for more information and the hashtag #LeashUp, inviting passersby to join the conversation and show how they walk their pups responsibly.
This professional campaign titled '#LeashUp' was published on November 03, 2025. It was created for the brand: Milwaukee's Historic Third Ward, by ad agency: Hanson Dodge. This Design, Experiential, and OOH Outdoor media campaign is related to the Pets, Public Interest, and Recreation, Leisure industries and contains 2 media assets. It was submitted about 1 month ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Client: Historic Third Ward Association
Agency: Hanson Dodge
Chief Creative Officer: Mike Roe
Creative Director: Katherine Schmidt
Associate Creative Director: Mike Betette
Art Director: Konrad Losiak
Producer: Michael Joyce
