Bringing everyone together over beer to achieve #Beerpartisanship
Cheers! #Beerpartisanship
Bringing People Together Over Beer
Yes We Can
You Them Us
Description
With Milwaukee hosting the RNC, the city’s Historic Third Ward (HTW), recognized as the #5 Best Art District according to USA Today’s 2024 “Best Reader’s Choice Awards,” launched a local advertising campaign to help draw attention to the district as an attractive tourist destination. Developed pro bono by Hanson Dodge, whose offices are located in the district, the campaign draws on the area’s beer notoriety and invites tourists and visitors to put aside their differences and engage in a little #Beerpartisanship fun. Advertising includes posters, window displays, and a #Beerpartisanship card game in which players were filmed and videos shared on Instagram and other HTW social media outlets. Of course, players who agreed on answers were each rewarded with a free cold beer.
This professional campaign titled '#Beerpartisanship' was published in United States in July, 2024. It was created for the brand: Milwaukee's Historic Third Ward, by ad agency: Hanson Dodge. This Digital, Integrated, and OOH Outdoor media campaign is related to the Travel and Tourism industry and contains 5 media assets. It was submitted over 1 year ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Client: Historic Third Ward Association
Agency: Hanson Dodge
Executive Creative Director: Chris Buhrman
Creative Director: Mitch Markussen
Associate Creative Director: Mike Betette
Sr. Art Director: Jillian Turbessi
Art Director: Maddy Margulis
Designer: Ashley Mahurin
Designer: Konrad Losiak
Director of Video and Photography: Brad Rochford
Producer: Michael Joyce
