To raise awareness for Portuguese sign language we created a print campaign that mixed everyday gestures with the way they are interpreted by deaf people. The goal was to show how easy and familiar sign language can be.
This professional campaign titled 'Learn to Listen, Y, Learn to Listen, B, Learn to Listen, T' was published in Portugal in March, 2012. It was created for the brand: Portuguese Federation of Deaf People, by ad agency: Youngnetwork. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 10 years ago.
Advertising Agency: Youngnetwork, Lisbon, Portugal
Creative Director: João Peral
Art Directors: João Peral, Ricardo Martins, Alexandre Soares
Copywriter: Luís Leal Miranda
Photographer: Pedro Janeiro
Additional credits: Laura Abreu, Milene Candeias, Cristina França