OOH Creative (Billboards)
Digital Creative (Programmatic)
Description
Last week, a U.S. government group chat broke the internet.
As the storylines evolved, our creative team sprang into action - turning the international media buzz into a full-on OOH and digital campaign for Ray Agency client, Mr. Rooter.
With campaign ideation, creative execution, and media strategy all done in 24 hours, we brought Mr. Rooter's promise of quick and convenient leak repair to market faster than you can say "classified information".
This professional campaign titled 'Leak Reaction' was published in Canada in March, 2025. It was created for the brand: Mr. Rooter, by ad agency: Ray Agency. This Digital and OOH Outdoor media campaign is related to the Other, Public Interest, and Retail Services industries and contains 2 media assets. It was submitted 8 months ago.
Credits
Advertising Agency: Ray Agency
Creative Director: Terri Roberts
Design / Art Direction: Danica Enns
Copywriter: Rebecca Benjamin
Account Lead: Josh Tucker
Media: Robin Cook (Ray Agency)
Client: Mr. Rooter (St. John's, NL)
