ADVERTISING

Guarana Antarctica

Le Petit Parkour

Agency: DDB

Description

Sao Paulo, November 2011 - A new action created by DDB Brasil for Guarana Antarctica introduces the concept of "Being extreme is being with friends" on the brand's YouTube Channel . The film features a group of friends practicing "Le Petit Parkour", a new version of "Parkour", the French sport that uses elements of the city as obstacles. Railings, walls and trees give way to tires, guides and railroad tracks in this satire of the original sport. The major obstacle, a 3.3-liter bottle of Guarana Antarctica, appears to be too dangerous so athletes replace it with a "Petit" (smaller) version of the product, justifying the name of the game. The soundtrack is an attraction in itself. It combines the most popular phrases, expressions and words in the French language and turn them into a hilarious hip hop song. At the end, the group is chased by a police guard who fails to reach them because he can not face the obstacles on the way.

This professional campaign titled 'Le Petit Parkour' was published in Brazil in December, 2011. It was created for the brand: Guarana Antarctica, by ad agency: DDB. This Film medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Moacyr Netto
Copywriter: Estevao Queiroga
Art Director: Daniel Ottoni
Art assistant: Pedro Konishi
Account Supervisors: Polika Teixeira, Janaína Santos, Caroline Bassi, Isabelle Lipo, Alessandra Visintainer
Media: Mônica de Carvalho, Julia Mathias, Karol Gebrael, Bruna Sanção
RTVC: Gilberto Pires (Gibinha), Rafael Motta e Ana Paula Casagrande
Developer: Talk Filmes
Director: Flávio Barone
Photography's Director: Marcos Fertonani
Executive Producer: Priscila Martoni
Developer Supervisor: Ludmila Kaminskas
Production Director: Guilherme Melles
Art Dir: Ilan Wainstein
Editing: Pedro Roloff
Audio Producer: Cabaret Studio
Producer supervisor: Ingrid Lopes
Producer / Conductor: Guilherme Azem

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