Birla Sun Life

Laxmi Papad

Agency: M&C Saatchi


We sent packets containing poppadums shaped like piggy banks, with the rupee symbol engraved on it, to housewives from Tier-2 towns in India. The objective was to vividly demonstrate how savings can grow manifold, and asked these women to change their savings habit.

This professional campaign titled 'Laxmi Papad' was published in India in July, 2012. It was created for the brand: Birla Sun Life, by ad agency: M&C Saatchi. This Direct medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: M&C Saatchi, Mumbai, India
Creative Director: Deepak Agarwal
Art Director: Ganesh Prasad Acharya
Copywriter: Gauri Gokarn


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