Description
On Valentine’s Day, nothing gets Natural Light Beer fans motor’s running like some gas-powered grass-cutting machinery.
To prove that lawn care doesn’t have to clock out at dusk on the most romantic day of the year, Natty is dropping a frisky set of intimate apparel for its fans’ true love of lawn care…introducing Natural Light Lawngerie. Lawngerie is a lacy, silky protective cover to keep lawn care equipment looking extra sexy and ensure your equipment maintains its cutting edge. Check it out in this video HERE.
To enter for a chance to win the only Lawngerie set in the world and a brand new lawn tractor, 21+ fans can follow Natural Light on Facebook, Instagram or X and comment on designated social posts using #NattyLawngerie and #sweepstakes from February 10-14.
As the favorite beer brand of grass whisperers and garage enthusiasts, this isn’t the first time Natty has celebrated its fans’ passion for lawn care. In January, the brand debuted the Treadmower - a first-of-its-kind turfed treadmill engineered to simulate the simple joy of mowing the lawn when the winter blues hit - and in November, Natural Light launched Garageflage with a ‘Lawn Warrior’ design for true soldiers of the sod. The Garageflage collection featured a head-to-toe camo pattern of the garage piled with push mowers so fans could hide out for the holidays with their favorite beer.
This professional campaign titled 'Lawngerie' was published in United States in February, 2026. It was created for the brand: Natural Light Beer, by ad agency: MC Saatchi. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 6 minutes ago.
