Description
Swiggy journey, as depicted through the Tortoise and Hare fable, highlights how consistent and smart efforts led to its success in the food delivery market. Although Swiggy entered the market as the second player, its steady approach enabled it to compete with other brands and emerge as a leader in the industry. By prioritizing creative services, innovative approach, and addressing customer needs, Swiggy overcame obstacles to become a trusted name, demonstrating that perseverance and dedication yield great results.
This student campaign titled 'Late To The Party, But Now Running The Show' was published in India in January, 2025. It was created for the brand: Swiggy, by ad school: KIIT School of Mass Communication. This Digital medium campaign is related to the Education industry and contains 1 media asset. It was submitted 22 days ago.
Credits
School: School of Mass Communication KIIT DU.
Ideation and Execution: Pravat Kumar Mishra (Student)
Copywriter: Dr. Sananda Mukherjee
Art Director: Deepak Kumar Behera