Description
Khushir Bahon Swiggy - the new digital and outdoor campaign brings forth a tale of Ma Durga's Bahons (or vehicle) congregating and discussing a new Bahon in town - which ends up in a fun chase to reveal the new Bahon as Swiggy's delivery partner.
Food is deeply woven into the culture and festivities in the City of Joy. The bahons traditionally symbolize the advent of prosperity and happiness for Bengalis and the Swiggy delivery partner blends in as the new Bahon in town, bringing joy in the form of food. Featuring a suave cycling mouse, a proud peacock, a dainty swan, a curious owl, and a lion full of swag, the motley crew chases the Swiggy delivery partner on whatever vehicles they can get on! Pujo is a time filled with thrill, wonder, and joy - all the emotional high points that are tied into the core thought of the campaign.
This professional campaign titled 'Khushir Bahon Swiggy' was published in India in October, 2023. It was created for the brand: Swiggy, by ad agency: Brandmovers. This Digital and Film media campaign is related to the Delivery Services and Food industries and contains 1 media asset. It was submitted 12 months ago.
Credits
Agency - Brandmovers India
Chief Creative Officer: Suvajyoti Ghosh
Business Lead: Tarun Sharma
Creative and Strategy:
Script & Concept: Adrijaa Sanyal
AVP Strategy : Elroy Rodricks
Creatives : Adrijaa Sanyal, Debroop Basu
Agency Producers: Elroy Rodricks
Associate Agency Producer: Debroop Basu
Design:
Senior Art Director: Rohan Jha
Graphic Designer: Ishita Banerjee
Client Servicing:
AVP Operations: Adele Dlima
Account Manager: Upali Saha
Financial Controller : Chetan Jadhav, Ayush Agarwal
Production House - Gotham Films
Director - Adrijaa Sanyal
