Description
Last To Leave is a print campaign built on a simple social truth: the best girls’ nights are the ones you never want to end.
Instead of showing the girls’ night itself, Bernini chose to show the people waiting for it to be over. Across three static print executions, we see restaurants at closing time. Chairs are stacked. Lights are dimmed. Staff wait around, tired and ready to go home. But one table has not left.
We never see the women at the table. We do not need to. Their presence is felt through the setting, the body language of the staff and the quiet tension of a night that has gone on too long.
Each execution is anchored by the line: ‘Not everyone loves girls’ night.’
This professional campaign titled 'Last To Leave' was published in South Africa in April, 2026. It was created for the brand: Bernini, by ad agency: TBWA\SOUTH AFRICA. This OOH Outdoor and Print media campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 2 days ago by Honey: Juliet of TBWA\South Africa.
Credits
Chief Creative Officer: Carl Willoughby
Creative director: Juliet Honey, Lauren Meyer
Copywriter: Lauren Meyer
Art director: Juliet Honey
Account management: Debbie Laing
Agency producer: Noni Khanye
Project manager: Natalie Bawa
Production company: Red Hot Ops
Production Producers: Caroline Symmonds, Lulama Mabindisa – Sopazi, Bareng Molatjane
Photographer: Jono Wood
Digital Assistant: Zwele Buthelezi
Stylist: Francois Ferreria
