The Land of Grace

Agency: Science & Sunshine


Ramadan is known as the month of giving - where people are encouraged to be charitable and generous and give to those in need.

This Ramadan film for Peugeot Middle East, set in a fictional village called ‘The Land of Grace’, is a story about a village getting ready to welcome Ramadan by preparing all the delicious local produce, sweets and handicrafts to be sent to the cities. Each member of the village contributes whatever they can - even the youngest one. It’s all loaded up into a Landtrek (Peugeot’s 1 Ton pick-up truck) that heads off towards the region’s capitals to deliver all the Ramadan goodies from the village.

This professional campaign titled 'The Land of Grace' was published in Kuwait, Saudi Arabia, and United Arab Emirates in March, 2023. It was created for the brand: Peugeot, by ad agency: Science & Sunshine. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 1 year ago by Science & Sunshine of Science & Sunshine.


Agency: Science & Sunshine
Chief Creative Officer: Ash Chagla
Creative Director: Wael Baytamouni
Account Director: Myriam Ghazal
Account Manager: Bilal Saab

Client: Peugeot Middle East
Marketing Director European Brands: Alpha Ba
Head of Social & Content Creation: Ziad Sunna

Production Company: Moreish Productions
Executive Producer: Rouba Asmar
Director: Damiano Fieramosca
DOP: Ed Yasbeck


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