Description
Gamers love blaming lag when they lose. So Xtrim as Ecuador’s #1 internet provider, gave them a chance to prove it. We launched a challenge where pro gamers judged real users clips to decide if it was lag—or just bad gameplay. Winners got a free upgrade. Losers got exposed on our socials. Turning complaints into content, and lag into a showdown.
This professional campaign titled 'Lag Or Bad' was published in Ecuador in May, 2025. It was created for the brand: Xtrim, by ad agency: Paradais DDB. This Digital and Direct media campaign is related to the Electronics, Technology and Gaming industries and contains 1 media asset. It was submitted 15 days ago by Creative Director: José Reinoso of Paradais DDB.
Credits
Chief Marketing Officer: Maria del Carmen Buenaventura
Chief Creative Officer: Agustín Febres-Cordero
Chief of Strategy: Ricardo Medina
Chief Growth Officer: María José Pastor
Directora de Cuentas: Denisse Briones
Head of Art: Daniel Gabela
Executive Creative Director: José Serrano, José Reinoso
Creative Director: Vicente Concha
Art Director: Eduardo Piedra
Copywriter: German Demey - Adriana Asencio
Graphic Designer: Daniel Aucancela
Executive Account: Andrea Patiño
Editor in Chief: Christopher Valdiviezo
Editor: Fernando Saltos
Production Company: BroooTV
Director: Henry Hill
Producer: Andres Vargas
