Aqua Carpatica


Agencies: Cohn & Jansen Creative Network Cohn & Jansen

This isn‘t juice. Even if that‘s what the label says. # mislabeled ( #etichetarigresite )

We hydrate the body too.

We use fruits too.


The curious and wrong labelling case of the great AQUA Carpatica Flavours product - the mineral sparkling water with fruit juice and a bit of agave syrup that ended up in the sodas category - and of all people who have been mislabeled and talked publicly about it.

This professional campaign titled 'LABELS AGAINST LABELLING' was published in Romania in September, 2023. It was created for the brand: Aqua Carpatica, by ad agencies: Cohn & Jansen and Cohn & Jansen Creative Network. This Integrated medium campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted 16 days ago.


Advertising Agency: Cohn&Jansen Creative Network, Bucharest, Romania
Production Company: Static VFX, Bucharest, Romania
Creative Director & Managing Partner: Andrei Cohn
Creative Director: Mihai Fetcu
Group Creative Director: Roxana Cristea
Art Director: Daniel Moisa
Copywriter: Ana Vasilache
Head of Strategy: Diana Crasmariu
Senior Strategic Planner: Teodora Stefan
Client Service Director: Arina Stoenica
AV Production Director: Ilinca Dumitrescu


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