Description
For 100 years, Fundación Luz has seen how society has chosen to ignore people with visual impairments, censoring them from real life.
But it's also been 100 years since we realized that every time a blind person takes part in everyday life, our society is much better.
This professional campaign titled 'La sociedad eligió no verlos' was published in Chile in June, 2025. It was created for the brand: Fundación Luz, by ad agency: BBDO Chile. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 6 months ago by Copywriter: Valentín Gómez Gutiérrez of BBDO Chile.
Credits
Brand: Fundación Luz
Advertising Agency: BBDO Chile
CEO: Pablo Leiva
Chief Creative Officer: Álvaro Becker
Head Of Art: Joaquín Toro
Creative Director: Marcelo Soler
Creative Director: Matías Jorquera
Copywriter: Valentín Gómez
Copywriter: Javier Bustos
Art Director: Fabián Martínez
Art Director: Marco Moreno
Art Director: Valentín López
Art Director: Belén Tapia
Art Director: Ignacia Iniescar
Art Director: Andrés Zavala
Art Director: Romina Álvarez
Account Director: Camila Venegas
Account Executive: Emmy Rodríguez
Production: Uff Contenidos
Director: Gonzalo Ruiz
Executive Producer: Francisca Rodriguez
Photographer: Raul Naranjo
