Description
Two souls collide for the first time, like the Atlantic meeting the Indian Ocean. Love at first sight is a transformative force that leads you on an exciting journey of endless possibilities.
La Mer celebrates love as a melting adventure for Chinese Valentine's Day, starting with a voyage from Cape Town where these two oceans converge.
Angela McKay's pictorial artwork defines the visual style of the entire campaign, spanning from the special edition packaging to the animation style frames. Under Device's direction, watercolor strokes seamlessly merge into fluid motion, capturing the essence of a timeless love story.
Style-wise, we went for a realistic approach with the characters, birds, and environment, while keeping things flexible for smooth transitions between actions and scenes. And to deliver that exotic vibe, we played with a vibrant color palette that really grabs your attention.
Bringing Angela’s watercolor artwork to life through animation was no small feat. Challenging both technically, in terms of our tight production schedule, and in facing a difficult clean-up phase. How did we pull it off? By diving deep into research, we cracked the code to translate her analog style into a digital format. Plus, we had a seasoned team skilled not just in animation, but also in illustration, bringing extra sensitivity to both the art and its textures, as well as the movements of every element.
For the musical part, the client had a clear vision for the direction of the sound. We combined a meditative, relaxed tone with occasional changes in speed and volume. A mix of strings, keys, and other acoustic instruments was used to evoke feelings of adventure and love.
This professional campaign titled 'Two hearts, one adventurous love. ' was published in China in October, 2024. It was created for the brand: La Mer, by ad agencies: BOL Production House and Resn. This Content and Digital media campaign is related to the Beauty and Fashion industries and contains 6 media assets. It was submitted 30 days ago.
Credits
Client : La Mer
Agency : Resn
Produced by BOL Production House
Executive Producer: Ibran Trassierra
HOP : Victoria Ventura
Sr Producer : Alíz Romlaki
Production Coordinator : Mailén Gayoso
Directed by Device
Director : Guille Comín
Original Artwork : Angela Mcay
Art Direction : Eudald Salarich
Concept Art : David Feliu
Lead Animator : Daniel Duche, Guadalupe Vyleta
Animators : Guadalupe Vyleta, Vir Fillol
Clean Up : Emilia Ferreyra, Rocco Brandimarte, Daniel Soms, Juli Culaciati
Compositing : Alberto Pozo
Music & Sound design : Facundo Capece