"LA FIESTA CAMPAIGN"

In the context of the International Day of the Girl Child, Save the Children presents Itzel's Feast, a campaign that seeks to highlight one of the most serious and normalized problems in Mexico: child marriage.
According to Save the Children figures, more than 313,000 girls, boys, and adolescents between the ages of 12 and 17 in Mexico are married or in early unions. Seventy-six percent are girls, and in most cases, they are married to men at least six years older than them. Although child marriage has been prohibited by law since 2019, informal unions and religious rituals continue to deprive thousands of girls of their right to decide about their lives, their bodies, and their future.

The campaign is based on a compelling insight: if you're part of the party, you're part of the crime. Through Itzel's story, the production directly addresses the viewer, with an intimate and relatable tone, and opens a space for reflection on an issue that remains invisible in much of society.