Krystal Just Wants You To Add A Side Chik

Agency: Chemistry


Krystal, the South’s original quick-service restaurant chain announced the unveiling of its new Side Chik chicken sandwich. To help launch the campaign, Krystal partnered with social media influencer Brittany Renner to let everyone know that you don’t have to ditch your main chicken sandwich, they just wanna be your Side Chik. The new Side Chik sandwiches are the first new menu item since partnering with 2 Chainz as its Head of Creative Marketing.

“At Krystal, we are here to disrupt the QSR landscape and are excited to be working with Brittany Renner as she has a pulse on the culture.” Said 2 Chainz, Head of Creative Marketing. “We know everyone has a favorite already, so instead of fighting to be your go-to, we’re happy to be your little something on the side.”

This professional campaign titled 'Krystal Just Wants You To Add A Side Chik' was published in United States in October, 2022. It was created for the brand: Krystal, by ad agency: Chemistry. This Integrated medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 1 year ago.


AGENCY - Chemistry
Chris Breen, CCO
Will Benham, VP, ECD, CW
Mike Groenewald, ECD, AD
Lizzy Powers, ACD, AD
Dan Lemaux, ACD, CW
Ashley Hampton, GAD
Jenna Stoewsand, Account Director
Andrew Porter, Account Manager
Natalie Espinol, VP, Group Strategy Director
Renee Williams Royal, VP, Head of Production
Megan King, Sr. Producer
Lauren Interrante, Assoc. Director of Project Management
Kashish Ali, Sr. Project Manager
Kendall Wilson, Project Manager
Tim Smith, Partner, President
Camille Clarson: Social Strategist
Gabby Clark: Community Strategist

Rich Downie, Director
James Toth, Executive Producer
Christopher Broyles, Producer

Casey Terrell, Chief Marketing Officer
Kaitlin Stoehr, Marketing Director
Abby Scott Senior, Marketing Manager
Jax Chandler, Creative Director



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