Description
The Dallas Mavericks partnered up with Kristaps Porzingis to launch #KrisStops, a community initiative to fight childhood hunger. With every block this season, Porzingis will donate $500 to the Mavs Foundation, which will then be distributed to local organizations to help stop hunger in North Texas. Groove Jones is working with the Dallas Mavericks to launch the program through an Augmented Reality experience running with an oversized wallscape mural downtown Dallas. Fans get the opportunity to shoot on a virtual basketball hoop, all while trying to avoid being blocked by Porzingis. At the conclusion of the game, fans are then introduced to #KrisStops, highlighting his fight to combat childhood hunger. The campaign raised $105,000 to help end childhood hunger in the Dallas/Fort Worth area.
This professional campaign titled '#KrisStops AR Mural' was published in United States in March, 2020. It was created for the brand: Dallas Mavericks, by ad agency: Groove Jones. This Integrated medium campaign is related to the Sports industry and contains 4 media assets. It was submitted about 3 years ago by Partner: Dan Ferguson of Groove Jones.
Credits
Advertising Agency: Groove Jones, Dallas, United States of America
