Description
We created a unique "carriage " only fit for Jennifer Lopez to escort JLO into Times Square to not only kick off the New Year, but also to launch her brand new beauty line, JLO BEAUTY. The shuttle wrap featured images of JLO and her beauty products, each image with a custom QR/FLOWCODE that brings you to a landing page to purchase her new line. Each chair was labeled with "POWERFUL", "AGELESS", or "TIMELESS"… describing not just the benefits of the product, but how every woman should feel.
This professional campaign titled 'JLO Beauty Train' was published in United States in February, 2021. It was created for the brand: JLO Beauty, by ad agency: Outfront Studios. This OOH Outdoor medium campaign is related to the Beauty and Retail Services industries and contains 13 media assets. It was submitted almost 4 years ago by VP, National Creative Director: Eddy Herty of OUTFRONT Studios.
Credits
Advertising Agency: Outfront Studios, New York City, United States of America
QR Code Creation: Flowcode
VP, National Creative Director: Eddy Herty
Regional Creative Director, East: Tim Wasicki
Graphic Designer: Sarah Barcelos
Project Lead, Flowcode: Christie Decker
Creative Lead, Flowcode: David Shing
Pr, Flowcode: Olivia Oshry
Client Success, Flowcode: Randi Tutelman
Account Manager, Flowcode: Ellie Feely
Cro, Flowcode: Jim Norton
Designer, Flowcode: Matt McLoughlin
