Description
Many of us know we should check ourselves, but few of us really know what to look for. Breast cancer can start with small changes, and when we don’t realize they’re a warning sign, it’s very easy to overlook them.
This October, Finesse by Alpina and Ariadna Communication Group are presenting “Knowing Your Body Makes It Lighter,” a campaign that illustrates the warning signs of breast cancer through everyday images.
Each piece juxtaposes what’s natural with what warrants attention, making those differences easier to identify and remember. In this way, Finesse applies its concept of lightness to a topic that often feels heavy, transforming it into useful information for taking care of ourselves.
The better we know our bodies, the easier it is to notice in time when something has changed.
This professional campaign titled 'Knowing Your Body Makes It Lighter' was published in Ecuador in October, 2026. It was created for the brands: Alpina and Finesse, by ad agency: Ariadna Communications Group. This Print medium campaign is related to the Food and Health industries and contains 6 media assets. It was submitted about 1 hour ago.
Credits
Anunciante: Alpina - Finesse
Cliente: Luis Armendariz
Agencia: Ariadna Communications Group
VP Managing Director: Ricardo Aguilar
Director Creativo: Byron Salazar
Head of Art: José Granizo
Account Manager: Juan Sabay
Copywriter: Pamela Noboa
