Before you do get horribly wasted at your pub and do get behind the wheel, you’re likely to stop off at the loo or urinal first. Because you’re generally there for a long time we decided to warn drivers in a long-copy poster campaign the horrors of what could happen to you if you do get arrested.
This professional campaign titled 'Know your numbers, Pretty from the inside, Defend Yourself' was published in South Africa in November, 2013. It was created for the brand: 0861 Bail Me, by ad agency: Dojo115. This Outdoor medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted about 9 years ago.
Advertising Agency: Dojo115, Johannesburg, South Africa
Creative Directors: Marais Janse Van Rensburg, Adam Wittert
Art Director: Marais Janse Van Rensburg
Copywriter: Adam Wittert
Illustrator: Adriaan Jansen Van Vuuren
Photographer: Paul Shiakallis