ADVERTISING

goodnessknows

Know A Note

Agency: BBDO

Description

The campaign is based on the idea that a little goodness can lead to greatness. To bring the idea to life, random people on the street were asked to take the first step of learning a musical instrument by learning a single note. Those interactions were filmed – the successes and the failures – and edited into a video that turned a little goodness into the embodiment of greatness – a classical symphony. With the help of 100 participants, 23 different musical instruments, and one courageous teacher, part of Offenbach’s “Orpheus in the Underworld” was created.

This professional campaign titled 'Know A Note' was published in United States in May, 2016. It was created for the brand: goodnessknows, by ad agency: BBDO. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 8 years ago.

Credits

Advertising Agency: BBDO, San Francisco, USA
Executive Creative Directors: Matt Miller, Steve Rutter
Creative Directors: Gregg Nelson, Page Kishiyama
Art Director: George Thorman
Copywriter: Jared Johnsen
Executive Producer: Louise Doherty
Senior Account Director: Elana Shea
Account Director: James Campbell
Account Supervisor: Weina Cai
Account Executive: Divya Reddy
Group Strategy Director: Mary FlorCruz
Production Company: Helo Productions
Director: Jeff Tremaine
Editorial: Rock Paper Scissors
Editor: Neil Meiklejohn

ADVERTISING

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