Description
A series of creative advertising posters for KitKat that adapt the iconic “Have a Break” slogan to Saudi cultural identity. The campaign combines modern themes (Formula 1 racing) with traditional Saudi architecture and humorous digital references, using bold photography, clever visual metaphors, and strong brand integration.
Student project for the course GDE201 - Introduction to Graphic Design.
This student campaign titled 'KitKat – “Have a Break” Saudi-Inspired Creative Campaign' was published in Saudi Arabia in April, 2026. This Design and Digital media campaign is related to the Candy, Snacks and Food industries and contains 4 media assets. It was submitted about 14 hours ago.
Credits
Student: Dana Haitham Al-Rajhi
Course: GDE201 - Introduction to Graphic Design
Instructor: Assistant Professor Eman Salah El-Din
Head of Department: Assistant Professor Hasnaa Al-Faqi
Dean: Professor Dr. Nora Al-Badi
University: The College of Architecture Engineering and Digital Design - Dar Al-Uloom University - KSA
Brand: KitKat
Agency: Student Project
